Logo Design

At the very basic level, logos are symbols made up of text and images that help us identify brands we like. But they can be so much more! A good logo is the cornerstone of your brand. It helps customers understand what you do, who you are and what you value. That’s a lot of responsibility on a tiny image! Here’s the definition of what a logo is and how to make the most of it.

 

What is a logo?

A logo is a symbol made up of text and images that identifies a business. A good logo shows what a company does and what the brand values.

Logo design is all about creating the perfect visual brand mark for a company. Depending on the type, a logo usually consists of a symbol or brand mark and a logotype, along with a tagline.

 

What does a logo do?

Logos do something aside from look pretty, right? Yes! Logos serve many functions.

 

A logo identifies key information about your business

Along with demarcating your business, a good logo also provides your customer with some crucial information about your company: it can communicate the industry you exist in, the service you provide, your target demographic and your brand values.

For example, a company might use circuit imagery into their logo to show that they operate in the software industry. Or they might use a specific color to communicate they are committed to being green/environmental. Or they might use a stylish font to highlight that they are luxurious. Check out how Wild Hearts uses an image of a book with a heart in it to show that their business specializes in romance novels.

 

A logo builds Brand recognition

Logos also leave a visual impact that reminds your customers that, well… that you exist!

In other words, logos can create strong visual associations with a business. This association helps customers keep your brand in mind.

Think about brands like Nike or McDonald, whose logos are so ubiquitous that they can be instantly recognized with or without the name attached. It’s no surprise that logos are such a central part of Brand Identity.